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My Picks For The Moby Awards’ Best Book Trailers

May 20, 2010

Tonight is The Moby Awards, Melville House Publishing’s answer to judging the best and worst book trailers. For months they’ve been having people like you and me nominate certain trailers, and they’ve finally narrowed it down to the final five for each of the five categories. Before they pick it tonight (I’m so mad I can’t go, but I’ve been taking these really awesome Portuguese classes that directly conflict with the awards ceremony) let me tell you my top choice for each of the five categories:

Best Low Budget/Indie Book Trailer:

A Common Pornography was witty, but I felt it ultimately didn’t say anything about the book, and it felt stale after the first 40seconds in. I Love Lego NY might have been higher on my list if I hadn’t already read the book and known that they were just posting pages of it on the screen, which isn’t bad, except that the entire book is only about 20pages long, if that. Usually I don’t go for the ‘indie crap’ that I am in the Air Right Now by Kathryn Regina could have been about, but I loved the quote she used in the voice over, and the sketch animation (what the hell do you call that kind of animation? cause I’m no artist) heightened the experience.

My pick: I am in the Air Right Now by Kathryn Regina

Best Big Budget/Big House Book Trailer:

I couldn’t in my right mind give my winning vote to Vampire Hunter or Pride and Prejudice and Zombies, and High Before Homeroom felt like the silly, trashy, guy flick movie that it was portraying. Now Going West could have been a sure winner (wow, look at those visuals, having a book come alive and make up the landscape of your story, too cool) but I wasn’t inspired by the quote or the voice (which sounded warbled–maybe I just don’t get New Zealand accents?) but it lost out to Blameless by Gail Carriger because, as the entire blogosphere knows after having be entranced by it for months, may not have anything to do with the book, but man  is it fascinating to see how graphic designers design a book cover.

My Pick: Blameless by Gail Carriger

Best Performance by an Author:

Okay so, Daniel Handler in The Book vs. The Kindle, Round 10: A Seriously Unfortunate Event nearly did it for me, but what was so awesome about the video was less about Daniel Handler (aka Lemony Snickett) and more about Green Apple Book’s hilarious “Book vs. Kindle” advertising campaign to discredit The Kindle. Once you got that out of the way, who wouldn’t choose Dennis Case and his pathetic nonattempts to  use technology to promote his book? Favorite line, when his publisher lets Dennis know that he can actually make a facebook page just for his book: “but I thought you needed something with a face!”

My pick: Dennis Cass in Head Case aka, Book Launch 2.0

Best Cameo in a Book Trailer:

My Pick: Jon Stewart in I Am a Genius of Unspeakable Evil and I Want To Be Your Class President

Cause everything else was eh, but Jon Stewart sure is a funny guy sometimes.

Least Likely Trailer to Sell the Book:

No question, no explanation, but it’s got to be  Shark Hunting in Paradise Garden by Cameron Pierce. And yes, I know this isn’t fair, because I found this trailer’s satirical take on Japanese cinema hilarious and it DID make me want to buy the book (which isn’t exactly the point of the category), but really, I couldn’t choose Shoplifting from American Apparel by Tao Lin, could I, considering it was an incredibly boring trailer but I would have bought the book regardless? So yeah, Shark Hunting in Paradise Gardens won, and has anyone else ever noticed Japan’s warped obsession with Christianity?

My pick: Shark Hunting in Paradise Garden by Cameron Pierce

Personal Awards:

Best title: Shark Hunting in Paradise Garden by Cameron Pierce

Best book cover:  I Am A Genius Of Unspeakable Evil And I Want To Be Your Class President by Josh Lieb

Overall best trailer: Dennis Cass in Head Case

A Warm Spot In My Heart For: I am in the Air Right Now by Kathryn Regina

Anyone going to The Moby Awards? Make sure to tell me all about it!

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